Hold The Storm™ is a brand built for men who carry more than they show. It’s for the ones who stand steady in the chaos: for their families, their people, their legacy. Our gear isn’t just clothing. It’s a reminder of who you are and what you’re made for.
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In Your Words
Current Collection

You got this, brother.
More than apparel.
A reminder.
It’s not there for show. It’s there for the man who puts it on. A quiet reminder, hand-sewn by a dad who knows what it’s like to carry the weight and keep going anyway.
Because this isn’t just a hat. It’s a nudge toward courage. Toward presence. A signal that what you’re doing matters... even if no one sees it.
That you’re not alone in the storm.
Every stitch is a reminder:
You’ve got this.
Frequently asked questions
What is Hold The Storm?
Hold The Storm is a brand built for men who carry more than they show. It’s for the ones who stand steady in the chaos – for their families, their people, their legacy. Our gear isn’t just clothing. It’s a reminder of who you are and what you’re made for.
Who is it for?
It’s for the man in the middle of the storm. The dad who stays. The husband who holds space. The brother, the son, the friend – who doesn’t flinch when life gets hard. If you’ve chosen to carry weight so others don’t have to, you’re already part of this.
What does the bear + bolt stand for?
The image of a bear gripping a lightning bolt is more than just a striking visual. It’s a powerful symbol of fatherhood.
The bear represents strength, protection, and presence. Like a father, it stands ready to defend, to lead, and to hold the line when things get hard.
The lightning bolt in its jaws speaks to the chaos and unpredictability that life brings – a father doesn’t run from it, he grips it with control and clarity. He becomes the steady force that brings light into dark moments.
To “hold the storm” means to take the weight of life’s chaos and carry it with strength, so others can find peace in the midst of it. It’s what great men do – quietly, consistently, and often without applause.
Wherever the mark shows up – may it be a reminder: what you’re doing matters. Your strength matters. Your presence changes things. May it remind you – every time you put on one of our hats or tees – that you’re clothed in more than fabric. You’re chosen, called, and loved. A miracle of steadiness in the lives that count on you. A shelter in the storm.
Where are your products manufactured?
Right here in the USA.
When will my order ship?
Most orders ship within 3–5 business days. We’re a small team, but we don’t take your trust lightly.
Do you ship internationally?
Yes — we ship to Australia, Austria, Canada, France, Germany, Norway, Sweden, Switzerland, and the United Kingdom.
- DHL Express – Fastest, includes duties/taxes in checkout price.
- UPS & USPS – May require duties/taxes on delivery.
Delivery times vary by location. Tracking is provided for all orders.
Can I carry HTS in my shop?
We’re not offering wholesale right now. But we’re open to conversations with people who share our heart. Reach out and tell us your story.
Can I share my story?
Yes. HTS was built on brotherhood. If you, or someone you love, has walked through fire, carried something heavy, or held space for someone who needed it... your story belongs here. Shoot us a DM on Instagram or email us at hello@holdthestorm.com.
Join us.
No spam. Just real stories, rare drops, and reminders that matter.