{"product_id":"heritage-hat","title":"Heritage Hat","description":"\u003cp data-start=\"713\" data-end=\"756\"\u003e\u003cstrong\u003eSHIPS OCTOBER\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"713\" data-end=\"756\"\u003eThere’s a moment most men don’t talk about.\u003c\/p\u003e\n\u003cp data-start=\"758\" data-end=\"901\"\u003eWhen they realize people are depending on them in a different way.\u003cbr data-start=\"824\" data-end=\"827\"\u003eNot casually. Not temporarily.\u003cbr data-start=\"857\" data-end=\"860\"\u003eBut in a way that asks something of them.\u003c\/p\u003e\n\u003cp data-start=\"903\" data-end=\"994\"\u003eYou don’t mark it on a calendar.\u003cbr data-start=\"935\" data-end=\"938\"\u003eYou just start carrying things you didn’t used to carry.\u003c\/p\u003e\n\u003cp data-start=\"996\" data-end=\"1077\"\u003eResponsibility. Pressure.\u003cbr data-start=\"1021\" data-end=\"1024\"\u003eThe quiet weight of making sure things hold together.\u003c\/p\u003e\n\u003cp data-start=\"1079\" data-end=\"1131\"\u003eThe bear and the bolt sit at the center of this hat.\u003c\/p\u003e\n\u003cp data-start=\"1133\" data-end=\"1169\"\u003eNot as decoration.\u003cbr data-start=\"1151\" data-end=\"1154\"\u003eAs recognition.\u003c\/p\u003e\n\u003cp data-start=\"1171\" data-end=\"1246\"\u003eStrength that protects.\u003cbr data-start=\"1194\" data-end=\"1197\"\u003eA man who stands in it instead of stepping aside.\u003c\/p\u003e\n\u003cp data-start=\"1248\" data-end=\"1387\"\u003eThe Heritage Hat is built on a classic black cotton cap with an off-white felt patch – simple, durable, meant to be worn often and worn hard.\u003c\/p\u003e\n\u003cp data-start=\"1389\" data-end=\"1457\"\u003eInside, a reminder stitched in by hand:\u003cbr data-start=\"1428\" data-end=\"1431\"\u003e\u003cstrong data-start=\"1431\" data-end=\"1457\"\u003eYOU GOT THIS, BROTHER.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1459\" data-end=\"1483\"\u003eNot as hype.\u003cbr data-start=\"1471\" data-end=\"1474\"\u003eAs truth.\u003c\/p\u003e","brand":"ASCOLOUR","offers":[{"title":"Default Title","offer_id":46600413774050,"sku":"HT-HRT-BLK-OS","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/0748\/3362\/files\/HoldTheStorm-HeritageHat-Front.webp?v=1748647832","url":"https:\/\/holdthestorm.com\/products\/heritage-hat","provider":"Hold The Storm®","version":"1.0","type":"link"}